Yesterday’s
craftmanship.
Tomorrow’s
wardrobe.
Exclusive collections in rayon batik and Thai cotton
A Bridge Between
Generations and Continents
A family-led tradition shaped by borderless fabrics and cultures. From the heart of our production, directly to your store, with no layers in between. Asian craftsmanship guided by Italian design sensibility, supported by thoughtfully sourced fabrics and ethical, sustainable pricing. From our family-run production to your boutique floor, each piece is created for women aged 20 to 40+ who seek contemporary ethnic style and a refined Boho Chic and Urban Ethnic aesthetic.
Our collections are designed to move effortlessly from everyday comfort to special occasions, supporting how real women live and dress. For longestablished boutiques, these designs also naturally speak to the next generation, attracting daughters and granddaughters of loyal customers. The spirit of Bali and Chiang Mai is delivered with on-the-ground transparency, strong family roots, and long-term values. Every design choice, artisan detail, and pricing decision is made to support healthy, lasting retail partnerships built on trust, craftsmanship, and shared growth.
02 About Us
Surabaya is a family-led brand rooted in craftsmanship, transparency, and long-term relationships with independent boutiques. Based between Bali and Chiang Mai, we work closely with our artisans to bring thoughtfully sourced rayon batik and natural cotton directly from production to your store. Guided by generations of textile experience and a hands-on, founder-led approach, our collections are created to support boutiques seeking true distinction, without prohibitive pricing.
Designed to Be Worn
Meant to Be Seen.
03 How We Work
Raw Materials as a Priority
We believe excellence should be accessible.
Transparency, Not Just Words
For us, transparency is a daily practice, not a slogan.
Being Part of the Family
Working with Surabaya means joining a small company that values freedom.
04 Contact Us
Phone
+39 339 370 6711
ariannavecchietti2023@gmail.com
+39 335 806 3951
Address
Via Anzani 37/A,
22100 Como (CO), Italy









